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Understanding attractions’ connection patterns based on intra-destination tourist mobility: A network motif approach

Earth Sciences

Understanding attractions’ connection patterns based on intra-destination tourist mobility: A network motif approach

D. Ding, Y. Zheng, et al.

This study reveals fascinating insights into tourist movement patterns in Suzhou, China, using an innovative network motif approach. The research, conducted by Ding Ding, Yunhao Zheng, Yi Zhang, and Yu Liu, uncovers the dynamics between popular attractions and their distinct roles in the tourist network, offering valuable implications for destination marketing and urban planning.

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Playback language: English
Abstract
This study uses a network motif approach and social media data to analyze tourist movement patterns among attractions in Suzhou, China. The research identifies recurring patterns (motifs) in tourist movement and links these motifs to specific attractions and their attributes. Popular attractions play a central role, while others serve distinct functions within the network. The findings highlight the value of network motifs in understanding tourist movement and offer insights for destination marketing and planning.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
May 17, 2024
Authors
Ding Ding, Yunhao Zheng, Yi Zhang, Yu Liu
Tags
tourist movement
network motifs
attractions
Suzhou
destination marketing
urban planning

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