This paper explores the stimulating effect of digital travel vouchers on tourist mobility in China during the COVID-19 pandemic. Using monthly data on tourist inflows in 306 cities from September 2020 to December 2021, the analysis shows that digital travel vouchers can boost tourist inflows, but their effectiveness depends on the issuance method and the total number distributed. Significant spillover effects among neighboring cities are also found.
Publisher
Humanities & Social Sciences Communications
Published On
Jun 03, 2024
Authors
Yingtong Chen, Fei Wu, Dayong Zhang, Qiang Ji
Tags
digital travel vouchers
tourist mobility
COVID-19 pandemic
tourist inflows
spillover effects
China
city analysis
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