This paper examines how neoliberal, gendered discourses of globalization position marginalized communities of women in popular culture, focusing on how the global North media produces the specific visuality of women of the global South. Representations of women of the global South (factory workers, mail/online-order brides, domestic workers) highlight the feminization of labor and power asymmetry in globalization. By analyzing how the female body embodies commodification, sexualization, and abjection, the paper shows how women's experiences are marginalized or erased in neoliberal globalization narratives. These representations reflect colonial/imperial legacies and reproduce sexualized and racialized imagery of otherness.

Sohyun Lee