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The role of peers in promoting energy conservation among Chinese university students

Environmental Studies and Forestry

The role of peers in promoting energy conservation among Chinese university students

B. Lin and H. Jia

Dive into the fascinating world of peer influence on energy-saving behaviors among Chinese university students. This research by Boqiang Lin and Huanyu Jia from Xiamen University reveals how social interaction can enhance energy conservation efforts, highlighting its varying impact across different student subgroups.

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Playback language: English
Abstract
Promoting pro-environmental behaviors is crucial for achieving carbon neutrality goals. This paper investigates the impact of peer influence on energy-saving behaviors among Chinese university students using a large-scale survey from Xiamen University and a linear-in-means model. The results demonstrate a positive peer effect, with the influence varying across different student subgroups. The study highlights the importance of leveraging peer effects to enhance the effectiveness of energy conservation campaigns.
Publisher
Humanities & Social Sciences Communications
Published On
May 05, 2023
Authors
Boqiang Lin, Huanyu Jia
Tags
peer influence
energy-saving behaviors
carbon neutrality
Chinese university students
energy conservation campaigns

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