This paper analyzes the use of emotive linguistic means in Kazakh media discourse to explore the cognitive perception of media coverage by readers. It examines the emotive aspect of internet media discourse, finding that emotivity, expressed through lexical and syntactic means, is crucial for building public relations and influencing the audience. The study's results show that the culture of internet media readers and the content of coverage significantly impact their perception and emotional response to the information.
Publisher
Humanities and Social Sciences Communications
Published On
Jun 30, 2022
Authors
Adil Absattar, Manshuk Mambetova, Orynay Zhubay
Tags
emotive language
Kazakh media
cognitive perception
internet discourse
public relations
emotional response
media coverage
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