Tourism

Sustainable rural development in Northwest Iran: proposing a wellness-based tourism pattern using a structural equation modeling approach

H. Esfandyari, S. Choobchian, et al.

This research by Hossein Esfandyari, Shahla Choobchian, Yadgar Momenpour, and Hossein Azadi delves into the factors driving wellness tourism in Sarab County, Iran, highlighting the influence of location, climate, and cultural appeals, all while navigating the challenges presented by the COVID-19 pandemic.

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Playback language: English

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Abstract

This research uses a structural equation model to analyze the impact of various factors on wellness tourism in Sarab County, Iran. A sample of 384 tourists revealed that destination location (climate, positive image, food), and physical, traditional, and historical appeals significantly influence wellness tourism destination choice. The study contributes to understanding and developing wellness tourism globally, particularly in the context of the COVID-19 pandemic.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Aug 11, 2023

Authors

Hossein Esfandyari, Shahla Choobchian, Yadgar Momenpour, Hossein Azadi

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