Medicine and Health

Strengthening Global Legislative Actions to Protect Children from the Harmful Impacts of Unhealthy Food and Non-alcoholic Beverage Marketing

F. Sing and K. Backholer

This paper by Fiona Sing and Kathryn Backholer evaluates global food marketing policies and suggests critical enhancements to protect children from unhealthy food advertising. Despite some legislative efforts, there remains significant room for improvement, including expanding the age threshold and tailoring regulations to diverse media. Discover how strategic changes could reshape marketing approaches for healthier futures!

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Playback language: English

Index

Abstract

This paper reviews global food marketing policies and academic literature to demonstrate how current legislative approaches can be strengthened to protect children from unhealthy food and non-alcoholic beverage marketing. While some governments are implementing legislation, its scope is limited. Opportunities for strengthening include raising the age threshold to 18; broadening the focus beyond child-directed marketing; designing tailored regulations for various settings, media, and techniques; strengthening food classification systems; balancing comprehensive approaches with stepwise implementation; and improving monitoring and enforcement.

Publisher

Current Obesity Reports

Published On

Dec 20, 2023

Authors

Fiona Sing, Kathryn Backholer

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