Business

Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram

Z. Shen

This study, conducted by Zheng Shen, uncovers the exciting world of virtual influencers on Instagram. It reveals that non-branded virtual influencers achieve higher customer engagement than their branded counterparts. Brands might want to consider collaborating with these virtual figures rather than creating their own.

00:00

Playback language: English

Related Publications

Explore these studies to deepen your understanding of the subject.

Medicine and Health

The impact of counselors' values and religious beliefs on their role identity and perspectives on heritable genome editing: a qualitative interview study

W. P. Geuverink, J. T. Gitsels, et al.

Psychology

A diary study investigating the differential impacts of Instagram content on youths’ body image

H. C. Glaser, S. R. Jansma, et al.

Education

Impact of school values on mass media preference and usage: a study of a private university in North Central, Nigeria

A. A. Mkperedem, J. A. Oye, et al.

Social Work

Evaluating the effectiveness of the Kidogo model in empowering women and strengthening their capacities to engage in paid labor opportunities through the provision of quality childcare: a study protocol for an exploratory study in Nakuru County, Kenya

K. Okelo, M. Nampijja, et al.

Listen, Learn & Level Up

Over 10,000 hours of research content in 25+ fields, available in 12+ languages.

No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.

listen to research audio papers with researchbunny