Social Work

Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv

K. Anciones-anguita and M. Checa-romero

This captivating study by Kristel Anciones-Anguita and Mirian Checa-Romero explores the striking differences in self-sexualization between men and women on Twitch.tv. With comprehensive analysis of 1920 livestreams, the findings reveal that women engage in self-sexualization more frequently and intensely, raising important discussions about media influence and its impact on young audiences.

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Playback language: English

Index

Abstract

This study analyzes the level of sexualization of men and women on the Twitch.tv livestreaming platform. Using content analysis of 1920 livestreams, an ad-hoc scale measured sexualization based on clothing, posture, and behavior. Results showed women self-sexualized more frequently and intensely than men, with significant differences across livestreaming categories. The study highlights the role of media platforms in self-sexualization and its potential negative consequences, particularly for young people.

Publisher

Humanities and Social Science Communications

Published On

Feb 12, 2024

Authors

Kristel Anciones-Anguita, Mirian Checa-Romero

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