This study analyzes the level of sexualization of men and women on the Twitch.tv livestreaming platform. Using content analysis of 1920 livestreams, an ad-hoc scale measured sexualization based on clothing, posture, and behavior. Results showed women self-sexualized more frequently and intensely than men, with significant differences across livestreaming categories. The study highlights the role of media platforms in self-sexualization and its potential negative consequences, particularly for young people.
Publisher
Humanities and Social Science Communications
Published On
Feb 12, 2024
Authors
Kristel Anciones-Anguita, Mirian Checa-Romero
Tags
sexualization
Twitch.tv
livestreaming
gender differences
media influence
self-image
youth
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