logo
ResearchBunny Logo
Revolutionizing education: unleashing the power of social media in Saudi Arabian public universities

Education

Revolutionizing education: unleashing the power of social media in Saudi Arabian public universities

M. M. Alshammari, Y. H. Al-mamary, et al.

This study by Mohammad Mulayh Alshammari, Yaser Hasan Al-Mamary, and Aliyu Alhaji Abubakar delves into how social media shapes learning in Saudi Arabian higher education. Using the e-learning acceptance model, it uncovers key factors influencing students' willingness to use social media academically.

00:00
00:00
Playback language: English
Abstract
This study investigates the influence of social media on learning within Saudi Arabian higher education institutions. Utilizing the e-learning acceptance model (e-LAM), it examines variables impacting Saudi students' inclination to use social media for educational purposes. A survey of 369 undergraduates reveals significant relationships between social media adoption intentions and performance and self-efficacy, but not communication functionality or effort.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
Jun 21, 2024
Authors
Mohammad Mulayh Alshammari, Yaser Hasan Al-Mamary, Aliyu Alhaji Abubakar
Tags
social media
higher education
e-learning acceptance model
Saudi Arabia
student engagement
educational technology
self-efficacy

Related Publications

Explore these studies to deepen your understanding of the subject.

The concept of inclusive education from the point of view of academics specialising in special education at Saudi universities
Education

The concept of inclusive education from the point of view of academics specialising in special education at Saudi universities

A. Madhesh

The concept of inclusive education from the point of view of academics specialising in special education at Saudi universities
Education

The concept of inclusive education from the point of view of academics specialising in special education at Saudi universities

A. Madhesh

The impact of self-determination theory: the moderating functions of social media (SM) use in education and affective learning engagement
Education

The impact of self-determination theory: the moderating functions of social media (SM) use in education and affective learning engagement

U. Alturki and A. Aldraiweesh

The Persuasive Power of Social Media Influencers in Brand Credibility and Purchase Intention
Business

The Persuasive Power of Social Media Influencers in Brand Credibility and Purchase Intention

X. Liu and X. Zheng

Listen, Learn & Level Up
Over 10,000 hours of research content in 25+ fields, available in 12+ languages.
No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.
listen to research audio papers with researchbunny