Education

Revolutionizing education: unleashing the power of social media in Saudi Arabian public universities

M. M. Alshammari, Y. H. Al-mamary, et al.

This study by Mohammad Mulayh Alshammari, Yaser Hasan Al-Mamary, and Aliyu Alhaji Abubakar delves into how social media shapes learning in Saudi Arabian higher education. Using the e-learning acceptance model, it uncovers key factors influencing students' willingness to use social media academically.

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~3 min • Beginner • English

Index

Abstract

This study examines the influence of social media on learning and education within higher education institutions in Saudi Arabia. Using the e-learning acceptance model (e-LAM), the research identifies variables that impact students’ intentions to utilize social media for educational purposes. A survey of 369 undergraduates across various programs was analyzed using structural equation modeling to test relationships among performance, effort, communication functionality (COM), and self. Results indicate that intentions to adopt social media are significantly related to performance and self (supporting H3 and H4), while COM and effort do not significantly predict intention (rejecting H1 and H2).

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Jun 21, 2024

Authors

Mohammad Mulayh Alshammari, Yaser Hasan Al-Mamary, Aliyu Alhaji Abubakar

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