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Public attitudes towards algorithmic personalization and use of personal data online: evidence from Germany, Great Britain, and the United States

Political Science

Public attitudes towards algorithmic personalization and use of personal data online: evidence from Germany, Great Britain, and the United States

A. Kozyreva, P. Lorenz-spreen, et al.

This fascinating study conducted by Anastasia Kozyreva, Philipp Lorenz-Spreen, Ralph Hertwig, Stephan Lewandowsky, and Stefan M. Herzog dives into public attitudes towards algorithmic personalization and data privacy in Germany, Great Britain, and the United States. It reveals striking objections to sensitive data use in political campaigns and the importance of transparent, user-respecting personalization strategies.

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