Political Science

Public attitudes towards algorithmic personalization and use of personal data online: evidence from Germany, Great Britain, and the United States

A. Kozyreva, P. Lorenz-spreen, et al.

This fascinating study conducted by Anastasia Kozyreva, Philipp Lorenz-Spreen, Ralph Hertwig, Stephan Lewandowsky, and Stefan M. Herzog dives into public attitudes towards algorithmic personalization and data privacy in Germany, Great Britain, and the United States. It reveals striking objections to sensitive data use in political campaigns and the importance of transparent, user-respecting personalization strategies.

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Playback language: English

Index

Abstract

This study investigates public attitudes towards algorithmic personalization and data privacy using representative online samples from Germany, Great Britain, and the United States. Findings reveal public objection to the collection and use of sensitive personal information, particularly in political campaigning and, in Germany and Great Britain, news personalization. Interestingly, these concerns transcend political affiliations. A significant "acceptability gap" emerged, with higher acceptance of personalized services than the data collection enabling them. The study highlights the need for transparent, data-minimizing algorithmic personalization that respects user preferences and avoids political advertising.

Publisher

Humanities and Social Sciences Communications

Published On

May 14, 2021

Authors

Anastasia Kozyreva, Philipp Lorenz-Spreen, Ralph Hertwig, Stephan Lewandowsky, Stefan M. Herzog

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