Environmental Studies and Forestry

Promoting sustainable behavior: addressing user clusters through targeted incentives

L. Höpfl, M. Grimlitz, et al.

This fascinating research conducted by Laura Höpfl, Maximilian Grimlitz, Isabella Lang, and Maria Wirzberger explores the existence of distinct clusters among individuals regarding sustainability-related values and behaviors. The study identifies five unique personas that reveal varying motivational factors for sustainable behavior, highlighting the importance of personalized interventions to encourage sustainable practices.

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