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PLS-SEM and reflective constructs: A response to recent criticism and a constructive path forward
BusinessIndustrial Marketing Management

PLS-SEM and reflective constructs: A response to recent criticism and a constructive path forward

P. Guenther, M. Guenther, et al.

This article confronts the misconceptions surrounding reflective construct measurement in PLS-SEM, arguing that such models accurately represent theoretically grounded constructs. The research, conducted by Peter Guenther, Miriam Guenther, Christian M. Ringle, Ghasem Zaefarian, and Severina Cartwright, emphasizes the value of a multimethod approach in structural equation modeling to leverage diverse strengths instead of fostering competition among methods.... show more
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Introduction
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Limitations
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