
Business
Not with the bot! The relevance of trust to explain the acceptance of chatbots by insurance customers
J. D. Andrés-sánchez and J. Gené-albesa
Discover the findings of Jorge de Andrés-Sánchez and Jaume Gené-Albesa, who explored insurance customers' acceptance of chatbots for policy management. Their research reveals that trust plays a vital role in shaping users' attitudes towards chatbot assistance, underlining the need for better chatbot utility and simplicity to boost acceptance.
Playback language: English
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