Education

New mobile advertising formats targeting young audiences: an analysis of advertainment and influencers' role in perception and understanding

E. Fernández-gómez, P. N. Placer, et al.

Explore the intriguing world of minors' awareness regarding advertainment and influencer marketing on mobile devices, highlighted by the research of Erika Fernández-Gómez, Paula Neira Placer, and Beatriz Feijoo Fernández. Discover how their understanding evolves with age and why their predominant response is often one of indifference. This study calls for a boost in critical thinking among minors to better decode hybrid advertising messages.