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Mining the impact of social media information on public green consumption attitudes: a framework based on ELM and text data mining

Business

Mining the impact of social media information on public green consumption attitudes: a framework based on ELM and text data mining

J. Fan, L. Peng, et al.

This study, conducted by Jun Fan, Lijuan Peng, Tinggui Chen, and Guodong Cong, explores public attitudes toward green consumption using social media data. It uncovers why adoption is low and how information from the government, businesses, and media shapes consumer perspectives. Discover strategies that can influence attitudes towards greener choices!

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