Micro CSR intervention towards employee behavioral and attitudinal outcomes: a parallel mediation model

This study investigates the impact of perceived micro-Corporate Social Responsibility (micro-CSR) on employee behavioral and attitudinal outcomes. It examines the mediating role of organizational trust, justice, and identification in the relationship between perceived micro-CSR and commitment, satisfaction, counterproductive work behaviors (CWBs), and turnover intent. A meta-analysis of existing literature on CSR and employee outcomes is also conducted. The study finds that perceived micro-CSR positively predicts organizational commitment and job satisfaction while negatively predicting CWBs and turnover intent. Organizational trust, justice, and identification significantly mediate the relationship between perceived micro-CSR and commitment, satisfaction, and CWBs, but not turnover intent. The findings support a parallel mediation model based on social exchange theory and provide evidence encouraging businesses to engage in CSR initiatives.

Sheikh Raheel Manzoor, Atif Ullah, Rezwan Ullah, Afraseyab Khattak, Heesup Han, Sunghoon Yoo