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Large-scale quantitative evidence of media impact on public opinion toward China

Political Science

Large-scale quantitative evidence of media impact on public opinion toward China

J. Huang, G. G. Cook, et al.

This study, conducted by Junming Huang, Gavin G. Cook, and Yu Xie, delves into the significant role of mass media, specifically The New York Times, in shaping public opinion about China. Analyzing nearly 268,000 articles, the research reveals a striking correlation: NYT reporting accounts for 54% of the variance in American public perception of China the following year.

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