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Is visual content modality a limiting factor for social capital? Examining user engagement within Instagram-based brand communities

Business

Is visual content modality a limiting factor for social capital? Examining user engagement within Instagram-based brand communities

A. A. Kusuma, A. Z. Afiff, et al.

Explore how Instagram's visual appeal can supercharge social capital and loyalty within online brand communities. This fascinating research, conducted by Agung Artha Kusuma, Adi Zakaria Afiff, Gita Gayatri, and Sri Rahayu Hijrah Hati, reveals that emotional connections through imagery do more than convey information—they forge lasting community bonds.

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