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In-lab versus web-based eye-tracking in decision-making: A systematic comparison on multiple display-size conditions mimicking common electronic devices

Psychology

In-lab versus web-based eye-tracking in decision-making: A systematic comparison on multiple display-size conditions mimicking common electronic devices

S. Muñoz, V. Maksimenko, et al.

Research conducted by Sebastián Muñoz, Vladimir Maksimenko, Bastian Henriquez-Jara, Prateek Bansal, and Omar David Perez systematically compares a lab eye tracker (EyeLink 1000 Plus) and a webcam method (WebGazer) across two discrete-choice experiments. By varying display size (monitor to mobile) and task complexity, they show WebGazer matches EyeLink on larger screens and simple tasks but loses reliability on small displays and complex choice matrices—offering the first systematic evaluation and practical guidance for online behavioral studies.... show more
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