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Abstract
This study investigates the impact of Google search activity and social media sentiment on the volatility of digital assets. Using data from Coinmarketcap, Twitter, and Google Trends from September 1, 2019, to January 31, 2020, and employing a Vector Autoregression (VAR) approach, the researchers found that Google search variables significantly influenced the volatility of Bitcoin, Ethereum, Litecoin, and Ripple. The study's findings offer insights for investors and policymakers in developing strategies to mitigate market volatility.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
Nov 28, 2023
Authors
Fathin Faizah Said, Raja Solan Somasuntharam, Mohd Ridzwan Yaakub, Tamat Sarmidi
Tags
Google search activity
social media sentiment
digital assets
volatility
Bitcoin
Ethereum
Ripple
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