Impact of Google searches and social media on digital assets'

Index

Abstract

This study investigates the impact of Google search activity and social media sentiment on the volatility of digital assets. Using data from Coinmarketcap, Twitter, and Google Trends from September 1, 2019, to January 31, 2020, and employing a Vector Autoregression (VAR) approach, the researchers found that Google search variables significantly influenced the volatility of Bitcoin, Ethereum, Litecoin, and Ripple. The study's findings offer insights for investors and policymakers in developing strategies to mitigate market volatility.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Nov 28, 2023

Authors

Fathin Faizah Said, Raja Solan Somasuntharam, Mohd Ridzwan Yaakub, Tamat Sarmidi

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