How Saudi parents rationalize the choice of school for their children

In societies where education holds high significance and parental ambitions for children’s academic achievements are profound, understanding the rationale behind parental school choice becomes crucial. This study asks: Are Saudi parents rational in selecting their children’s schools? Using semi-structured interviews with Saudi parents whose children attend private (K–12) schools, the analysis shows cultural and religious identity as a predominant factor, including preferences for gender segregation, English over Arabic instruction for some, and emphasis on Islamic education. Accessibility (school location and fees) significantly shapes choices. Wellbeing is a critical consideration. Academic factors—including skills development, school pedagogy and staff quality, and learning outcomes—also strongly influence selection.