How nudges and marketing frame time preference "for your own | ResearchBunny

Index

Abstract

This article explores the differences between marketing and nudges in influencing time preference. Marketing emphasizes immediate gratification, exploiting our lack of self-control, while nudges prioritize future well-being, helping us resist immediate rewards. A behavioral model is developed showing how both use similar tools (prospect framing, choice bracketing, editing framing) to achieve their respective goals: purchase (marketing) or long-term well-being (nudges).

Publisher

Humanities & Social Sciences Communications

Published On

Oct 06, 2023

Authors

Anne Corcos

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