logo
ResearchBunny Logo
How nudges and marketing frame time preference "for your own good": a behavioral model

Economics

How nudges and marketing frame time preference "for your own good": a behavioral model

A. Corcos

This research by Anne Corcos dives into the intriguing interplay between marketing and nudges, revealing how they influence our time preferences. While marketing capitalizes on our desire for instant satisfaction, nudges steer us towards mindful decisions for better future well-being. Discover the tools they both use to achieve their aims!

00:00
00:00
Playback language: English
Abstract
This article explores the differences between marketing and nudges in influencing time preference. Marketing emphasizes immediate gratification, exploiting our lack of self-control, while nudges prioritize future well-being, helping us resist immediate rewards. A behavioral model is developed showing how both use similar tools (prospect framing, choice bracketing, editing framing) to achieve their respective goals: purchase (marketing) or long-term well-being (nudges).
Publisher
Humanities & Social Sciences Communications
Published On
Oct 06, 2023
Authors
Anne Corcos
Tags
marketing
nudges
time preference
behavioral model
immediate gratification
future well-being
self-control

Related Publications

Explore these studies to deepen your understanding of the subject.

Physical Activity for Cognitive Health: A Model for Intervention Design for People Experiencing Cognitive Concerns and Symptoms of Depression or Anxiety
Psychology

Physical Activity for Cognitive Health: A Model for Intervention Design for People Experiencing Cognitive Concerns and Symptoms of Depression or Anxiety

B. Stubbs, D. Vancampfort, et al.

Design and Analysis of a Deep Learning Ensemble Framework Model for the Detection of COVID-19 and Pneumonia Using Large-Scale CT Scan and X-ray Image Datasets
Medicine and Health

Design and Analysis of a Deep Learning Ensemble Framework Model for the Detection of COVID-19 and Pneumonia Using Large-Scale CT Scan and X-ray Image Datasets

X. Xue, S. Chinnaperumal, et al.

Social networks, disinformation and diplomacy: a dynamic model for a current problem
Political Science

Social networks, disinformation and diplomacy: a dynamic model for a current problem

A. G. Rincón, S. B. Moreno, et al.

Flow virometry for water-quality assessment: protocol optimization for a model virus and automation of data analysis
Engineering and Technology

Flow virometry for water-quality assessment: protocol optimization for a model virus and automation of data analysis

H. R. Safford, M. M. Johnson, et al.

Listen, Learn & Level Up
Over 10,000 hours of research content in 25+ fields, available in 12+ languages.
No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.
listen to research audio papers with researchbunny