
Economics
How nudges and marketing frame time preference "for your own good": a behavioral model
A. Corcos
This research by Anne Corcos dives into the intriguing interplay between marketing and nudges, revealing how they influence our time preferences. While marketing capitalizes on our desire for instant satisfaction, nudges steer us towards mindful decisions for better future well-being. Discover the tools they both use to achieve their aims!
Playback language: English
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