Group norms and policy norms trigger different autonomous

Index

Abstract

This article explores the impact of group norms and policy norms on Chinese investors' autonomous motivation to invest in cryptocurrencies. A questionnaire survey of 727 Chinese investors found that group norms promote autonomous motivation, increasing cryptocurrency investment, while policy norms inhibit autonomous motivation and reduce investment. Cryptocurrency knowledge plays a moderating role, consistently suppressing autonomous motivation. The findings suggest governments should focus on both regulations and public opinion control regarding cryptocurrency information.

Publisher

Humanities & Social Sciences Communications

Published On

Aug 22, 2023

Authors

Yongzhi Gong, Xiaofei Tang, En-Chung Chang

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