Business
Gen Z Workforce and Job-Hopping Intention: A Study among University Students in Malaysia
S. N. S. Zahari and F. Puteh
This study, conducted by Siti Nuralieya Syahira Zahari and Fadilah Puteh, examines how intrinsic and extrinsic motivational factors shape job‑hopping intentions among Malaysian Generation Z. Surveying 369 university students, it finds achievement, recognition, salary and benefits, and working conditions significantly drive turnover — key insights for policymakers and employers seeking to retain Gen Z talent.
~3 min • Beginner • English
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