Business

Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity

Z. Zhang

This research explores the dynamic relationship between Green Market Orientation, Green Knowledge Management, and Green Competitive Advantage in Chinese green businesses, emphasizing the essential role of Green Creativity. Conducted by Zhen Zhang, the study reveals significant insights for integrating environmentally sustainable practices into strategic management.

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Playback language: English

Index

Abstract

This study investigates the interplay between Green Market Orientation (GMO), Green Knowledge Management (GKM), and Green Competitive Advantage (GCA) within Chinese green businesses, focusing on the mediating role of Green Creativity (GC). Using a survey of 325 Chinese companies and PLS-SEM analysis, the findings reveal that GMO significantly impacts GC and GCA, while GKM also positively affects GC and GCA. GC mediates the relationships between GMO and GCA, and GKM and GCA, highlighting its importance in achieving green competitive advantage. The results contribute to the Knowledge-Based View (KBV) framework and provide managerial implications for integrating green practices into organizational strategies.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

May 21, 2024

Authors

Zhen Zhang

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