This study investigates the interplay between Green Market Orientation (GMO), Green Knowledge Management (GKM), and Green Competitive Advantage (GCA) within Chinese green businesses, focusing on the mediating role of Green Creativity (GC). Using a survey of 325 Chinese companies and PLS-SEM analysis, the findings reveal that GMO significantly impacts GC and GCA, while GKM also positively affects GC and GCA. GC mediates the relationships between GMO and GCA, and GKM and GCA, highlighting its importance in achieving green competitive advantage. The results contribute to the Knowledge-Based View (KBV) framework and provide managerial implications for integrating green practices into organizational strategies.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
May 21, 2024
Authors
Zhen Zhang
Tags
Green Market Orientation
Green Knowledge Management
Green Competitive Advantage
Green Creativity
Chinese businesses
Related Publications
Explore these studies to deepen your understanding of the subject.
