Business

Exploring textual-visual strategies in internet-based light food advertising: a study of Taobao advertisements in China

Q. Yong and X. Rao

Explore the striking advertising strategies for light food products on Taobao, as revealed by researchers Qian Yong and Xiaoqin Rao. This study uncovers intriguing visual and textual techniques and highlights potential consumer misconceptions in the exciting world of digital marketing!... show more

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