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Exploring loyalty drivers for smartphone and mobile carriers
BusinessHumanities and Social Sciences Communications

Exploring loyalty drivers for smartphone and mobile carriers

H. Jo and D. Park

Discover the key loyalty drivers behind smartphones and mobile carriers in this insightful study by Hyeon Jo and Do-Hyung Park. Uncover how brand image and user experiences with apps significantly impact satisfaction and loyalty among smartphone users.... show more
Citation Metrics
Citations
5
Influential Citations
0
Reference Count
130
Citation by Year

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

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