Business

Exploring loyalty drivers for smartphone and mobile carriers

H. Jo and D. Park

Discover the key loyalty drivers behind smartphones and mobile carriers in this insightful study by Hyeon Jo and Do-Hyung Park. Uncover how brand image and user experiences with apps significantly impact satisfaction and loyalty among smartphone users.

00:00

Playback language: English

Index

Abstract

This study investigates loyalty drivers for smartphones and mobile carriers, considering their interconnectedness. A research model incorporating device and carrier satisfaction as key axes, with exogenous variables categorized as symmetric and common factors, was developed. Data from 357 smartphone users were analyzed using partial least squares structural equation modeling (PLS-SEM). Results showed brand image and apps significantly impact device satisfaction, while apps, corporate image, and perceived fees significantly influence carrier satisfaction. Both device and carrier satisfaction positively affect loyalty.

Publisher

Humanities and Social Sciences Communications

Published On

Jun 19, 2024

Authors

Hyeon Jo, Do-Hyung Park

Related Publications

Explore these studies to deepen your understanding of the subject.

Biology

Neuroimaging the effects of smartphone (over-)use on brain function and structure-a review on the current state of MRI-based findings and a roadmap for future research

C. Montag and B. Becker

Psychology

The Prevalence and Incidence of Suicidal Thoughts and Behavior in a Smartphone-Delivered Treatment Trial for Body Dysmorphic Disorder: Cohort Study

A. C. Jaroszewski, N. Bailen, et al.

Medicine and Health

Systematic review of economic evaluations for internet- and mobile-based interventions for mental health problems

F. Kählke, C. Buntrock, et al.

Computer Science

Unveiling the Flaws: Exploring Imperfections in Synthetic Data and Mitigation Strategies for Large Language Models

J. Chen, Y. Zhang, et al.

Listen, Learn & Level Up

Over 10,000 hours of research content in 25+ fields, available in 12+ languages.

No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.

listen to research audio papers with researchbunny