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Exercising control in media during Covid-19: the "Stay at Home" campaign on Twitter in Greece

Political Science

Exercising control in media during Covid-19: the "Stay at Home" campaign on Twitter in Greece

M. Karyotakis

This research by Minos-Athanasios Karyotakis delves into the controversial online anti-media sentiment sparked by Greece's 'Stay at Home' Campaign during COVID-19. Analyzing a surge of tweets, the study reveals how non-transparent financial support can significantly erode media independence and fuel public distrust of media institutions.

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Playback language: English
Abstract
This study uses Ideological Discourse Analysis (IDA) to examine the online anti-media sentiment fueled by Greece's "Stay at Home" Campaign (or "Petsas' list")—a media support fund during the COVID-19 pandemic. Analyzing 1623 Greek #Petsas_list (#Λιστα_Πετσα) tweets, the research reveals how financial support, when used controversially and non-transparently, can undermine media independence and foster anti-media sentiment. The findings highlight the campaign's perception as a government manipulation effort and contribute to the literature on mass media industry issues globally, including the decline in media freedom.
Publisher
Humanities and Social Sciences Communications
Published On
Jun 01, 2024
Authors
Minos-Athanasios Karyotakis
Tags
anti-media sentiment
Greece
Stay at Home Campaign
COVID-19
media independence
financial support
government manipulation

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