The ArtsHumanities and Social Sciences Communications
Enhancing the dissemination of Cantonese Opera among youth via Bilibili: a study on intangible cultural heritage transmission
C. Cen, G. Luo, et al.
This study, conducted by Chenghong Cen, Guang Luo, Ye Tian, Boyu Fu, Yuxin Chen, Shanglan Huang, Tan Jiang, and Guanghui Huang, explores innovative methods to engage younger generations with Cantonese Opera through the popular video platform Bilibili. By analyzing 1916 videos, the research identifies key strategies that can effectively promote this UNESCO-recognized cultural heritage to a modern audience.
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