BusinessHumanities & Social Sciences Communications
Effects of social influence on crowdfunding performance: implications of the covid-19 pandemic
S. Zribi
This research conducted by Sirine Zribi delves into the impact of the COVID-19 pandemic on crowdfunding project performance, revealing how social influence dynamics shifted during this crisis. Discover how founder dynamism and community engagement became pivotal for attracting investments, especially to social projects with modest funding needs.
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