Effects of social influence on crowdfunding performance: | ResearchBunny

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Abstract

This article empirically examines the impact of the COVID-19 outbreak on crowdfunding project performance by analyzing 467 crowdfunding campaigns from the Spanish platform Goteo (2019-2020). It finds that the strength of social influence on crowdfunding performance changed during the pandemic. Founder dynamism and the number of comments between stakeholders had a stronger impact during the COVID-19 crisis, and investors were more inclined to contribute to social projects with smaller amounts.

Publisher

Humanities & Social Sciences Communications

Published On

Jun 07, 2022

Authors

Sirine Zribi

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