Health and Fitness

Effect of Mobile Food Environments on Fast Food Visits

B. G. B. Bueno, A. L. Horn, et al.

This study reveals a striking correlation between mobile food environments and fast food visits, with a 10% increase in fast food exposure leading to a 20% rise in visitation. Intriguingly, policy simulations suggest that spatially and behaviorally informed interventions could be up to four times more effective than traditional home-focused approaches. This research was conducted by Bernardo García Bulle Bueno, Abigail L. Horn, Brooke M. Bell, Mohsen Bahrami, Burçin Bozkaya, Alex Pentland, Kayla de la Haye, and Esteban Moro.

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Abstract

This study uses population-scale mobility data from the U.S. to investigate the influence of mobile food environments on fast food visits. A 10% increase in exposure to fast food outlets in mobile environments increased the odds of visitation by 20%. Simulations of policy strategies suggest that interventions informed by spatial, temporal, and behavioral features could be 2x to 4x more effective than traditional interventions focused on home food environments.

Publisher

Nature Communications

Published On

Mar 14, 2024

Authors

Bernardo García Bulle Bueno, Abigail L. Horn, Brooke M. Bell, Mohsen Bahrami, Burçin Bozkaya, Alex Pentland, Kayla de la Haye, Esteban Moro

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