Business
Does counting change what counts? Quantification fixation biases decision-making
L. W. Chang, E. L. Kirgios, et al.
Across 21 preregistered experiments with thousands of participants, the authors find that when one tradeoff dimension is shown numerically and another qualitatively, people shift toward options that dominate on the numeric dimension—a phenomenon called “quantification fixation” with real effects on hiring and charitable donations. Research conducted by Linda W. Chang, Erika L. Kirgios, Sendhil Mullainathan, and Katherine L. Milkman.
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