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Do fossil fuel firms reframe online climate and sustainability communication? A data-driven analysis

Environmental Studies and Forestry

Do fossil fuel firms reframe online climate and sustainability communication? A data-driven analysis

R. Debnath, D. Ebanks, et al.

This insightful study by Ramit Debnath, Danny Ebanks, Kamiar Mohaddes, Thomas Roulet, and R. Michael Alvarez delves into the interplay of climate and sustainability communication among fossil fuel firms, NGOs, and IGOs from 2014 to 2021. Discover how these stakeholders respond to each other on critical issues, revealing the industry's focus on public image amidst external pressures.

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Playback language: English
Abstract
This data-driven paper examines online climate and sustainability communication behavior from 2014–2021 across three stakeholder groups: fossil fuel firms, NGOs, and IGOs. Using machine learning and vector autoregression on Twitter data (n = 668,826), the study finds that stakeholders are responsive to each other, with the fossil fuel industry more likely to respond to IGOs and NGOs, particularly on environmental justice and climate action. The industry focuses more on public relations and corporate sustainability. Extreme weather events and stock market performance do not significantly affect communication patterns.
Publisher
npj Climate Action
Published On
Dec 18, 2023
Authors
Ramit Debnath, Danny Ebanks, Kamiar Mohaddes, Thomas Roulet, R. Michael Alvarez
Tags
climate communication
sustainability
stakeholder interaction
fossil fuel industry
environmental justice
machine learning
social media

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