logo
ResearchBunny Logo
Culturally Mixed Co-branding Product Framing in China: The Role of Cultural Sensitivity, Product Quality, and Purchase Probability

Business

Culturally Mixed Co-branding Product Framing in China: The Role of Cultural Sensitivity, Product Quality, and Purchase Probability

C. L. Chiu, H. Ho, et al.

Discover how Chinese consumers react to culturally mixed co-branded products, unveiling strong preferences for certain framing strategies. This insightful study by Candy Lim Chiu, Han-Chiang Ho, Zhengqiao Xie, Qi Wu, and Yuqi Yuan reveals the dynamics of brand fit and cultural congruence in shaping attitudes toward co-branding, especially amidst rising patriotism in China.

00:00
00:00
Playback language: English
Citation Metrics
Citations
0
Influential Citations
0
Reference Count
0

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

Related Publications

Explore these studies to deepen your understanding of the subject.

Joint liability and aggravation? An inspection of legislative and judicial practices in cases of the crime of the abduction, sale, and purchase of women and children in China
Political Science

Joint liability and aggravation? An inspection of legislative and judicial practices in cases of the crime of the abduction, sale, and purchase of women and children in China

D. Wang

Negotiating the ethical-political dimensions of research methods: a key competency in mixed methods, inter- and transdisciplinary, and co-production research
Interdisciplinary Studies

Negotiating the ethical-political dimensions of research methods: a key competency in mixed methods, inter- and transdisciplinary, and co-production research

S. West and C. Schill

Economy-wide evaluation of CO₂ and air quality impacts of electrification in the United States
Environmental Studies and Forestry

Economy-wide evaluation of CO₂ and air quality impacts of electrification in the United States

J. E. T. Bistline, G. Blanford, et al.

Marriage entry, divorce and reconciliation: The unintended consequence of the home purchase restriction policy in China
Economics

Marriage entry, divorce and reconciliation: The unintended consequence of the home purchase restriction policy in China

Z. Chang, W. Li, et al.

Listen, Learn & Level Up
Over 10,000 hours of research content in 25+ fields, available in 12+ languages.
No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.
listen to research audio papers with researchbunny