Business

Cultural intelligence and sales performance in online insurance marketing: evidence from a Chinese insurance firm

G. Pan, M. Liu, et al.

This study explores how cultural intelligence (CQ) influences sales performance in online insurance marketing within a Chinese firm, revealing that CQ enhances customer orientation and perceived organizational support. The research was conducted by Guochen Pan, Mengqi Liu, Lu-Ming Tseng, and Zhixiang Geng.

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