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COVID-19 vaccine communication and advocacy strategy: a social marketing campaign for increasing COVID-19 vaccine uptake in South Korea

Health and Fitness

COVID-19 vaccine communication and advocacy strategy: a social marketing campaign for increasing COVID-19 vaccine uptake in South Korea

S. Hong

This study delves into how South Korea achieved remarkable COVID-19 vaccination rates through innovative social marketing techniques. Identifying five key communication factors, this research by Shin-Ae Hong provides valuable insights for effective global vaccination campaigns.

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Playback language: English
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