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Corpus-based critical discourse analysis of NFT art within mainstream art-market discourse and implications for the political economy of digital art

The Arts

Corpus-based critical discourse analysis of NFT art within mainstream art-market discourse and implications for the political economy of digital art

Z. Poposki

This study by Zoran Poposki explores the intriguing positioning of NFT art within the art market, blending critical discourse analysis and corpus linguistics to reveal both its positive institutional framing and the ethical complexities it introduces. Discover how NFT art is reshaping existing hierarchies while presenting new opportunities and risks!

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Playback language: English
Abstract
This study investigates the status of NFT art within mainstream art market discourse using critical discourse analysis, corpus linguistics, and the political economy of art. Analysis of three 2023 art market reports reveals NFTs' increasingly solid yet variable positioning across art market segments. While well-integrated into mainstream discourse, NFT art remains emergent at the high end. The analysis highlights both positive institutional framing and valorisation of NFT art, alongside ethical tensions concerning accessibility, diversity, and sustainability. The study finds NFT art simultaneously amplifies and challenges existing hierarchies, presenting new opportunities alongside risks.
Publisher
Humanities & Social Sciences Communications
Published On
Sep 28, 2024
Authors
Zoran Poposki
Tags
NFT art
art market
critical discourse analysis
political economy
accessibility
diversity
sustainability
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