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Consumer-Driven Racial Stigmatization: The Moderating Role of Race in Online Consumer-to-Consumer Reviews
BusinessJournal of Business Research

Consumer-Driven Racial Stigmatization: The Moderating Role of Race in Online Consumer-to-Consumer Reviews

J. Azer, T. Anker, et al.

This groundbreaking study by Jaylan Azer, Thomas Anker, Babak Taheri, and Ross Tinsley delves into the often-overlooked impact of race on online consumer reviews. By employing critical race theory, the researchers reveal how entrenched racial stigmatization can shape interpretations of review quality in consumer-to-consumer interactions. Discover how this research enhances our understanding of consumer empowerment in a largely unregulated space.... show more
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Introduction
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