Communication competencies, culture and SDGs: effective

Index

Abstract

Globalization necessitates interaction and collaboration among individuals from diverse cultural backgrounds. Effective cross-cultural communication involves adapting message delivery to suit different cultural contexts. This paper examines the UN's acknowledgment of culture's role in sustainable development and proposes strategies for improving cross-cultural communication at each stage—sender, message, channel, receiver, and feedback—emphasizing cultural and media literacy for enhanced communication efficiency.

Publisher

Humanities and Social Sciences Communications

Published On

Mar 23, 2022

Authors

Stella Aririguzoh

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