Globalization necessitates interaction and collaboration among individuals from diverse cultural backgrounds. Effective cross-cultural communication involves adapting message delivery to suit different cultural contexts. This paper examines the UN's acknowledgment of culture's role in sustainable development and proposes strategies for improving cross-cultural communication at each stage—sender, message, channel, receiver, and feedback—emphasizing cultural and media literacy for enhanced communication efficiency.
Publisher
Humanities and Social Sciences Communications
Published On
Mar 23, 2022
Authors
Stella Aririguzoh
Tags
globalization
cross-cultural communication
sustainable development
cultural literacy
media literacy
communication strategies
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