Transportation

College students' potential purchase intention of electric two-wheeled vehicles

R. Jou, C. Lai, et al.

This study delves into what drives Taiwanese college students to consider purchasing electric two-wheeled vehicles (ETWVs). The research reveals key influences such as household income, environmental awareness, and government subsidies, all highlighted by authors Rong-Chang Jou, Chih-Hung Lai, and Tzu-Ying Chen. Discover how these factors can shape the future of eco-friendly transportation!

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Playback language: English

Index

Abstract

This study investigates the factors influencing Taiwanese college students' willingness to purchase electric two-wheeled vehicles (ETWVs). Using a questionnaire and applying Logistic Regression and Ordered Logit models, the study finds that household income, gender, environmental awareness, perception of ETWVs, fuel costs of existing vehicles, household size, ETWV operational efficiency, and government subsidies all positively affect purchase intention. The findings provide insights for developing effective marketing and promotion strategies to increase ETWV adoption and contribute to environmental sustainability.

Publisher

Humanities and Social Sciences Communications

Published On

Dec 21, 2023

Authors

Rong-Chang Jou, Chih-Hung Lai, Tzu-Ying Chen

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