logo
Loading...
COBRAS and virality: viral campaign values on consumer behaviour
BusinessHUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

COBRAS and virality: viral campaign values on consumer behaviour

T. C. T. Dinh and Y. Lee

This study by Thi Cam Tu Dinh and Yoonjae Lee delves into how values such as ease of browsing and social interaction propel consumers' online brand-related activities. The research unveils key motivations behind creating and engaging with brand content, offering invaluable insights for marketers aiming to connect with their audience.... show more
Introduction
Literature Review
Methodology
Key Findings
Discussion
Conclusion
Limitations
Listen, Learn & Level Up
Over 10,000 hours of research content in 25+ fields, available in 22+ languages.
No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.
listen to research audio papers with researchbunny