Health and Fitness

Can social media encourage diabetes self-screenings? A randomized controlled trial with Indonesian Facebook users

M. Fritz, M. Grimm, et al.

Discover how a Facebook-based awareness campaign revolutionized diabetes self-screening among Indonesian users, resulting in over 1,400 completed screenings in just three weeks! This impactful research was conducted by Manuela Fritz, Michael Grimm, Ingmar Weber, Elad Yom-Tov, and Benedictus Praditya.

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Playback language: English

Index

Abstract

This randomized controlled trial (RCT) investigated the effectiveness of a Facebook-based awareness campaign in encouraging diabetes self-screening among Indonesian users. The campaign, utilizing five different ad designs, reached nearly 300,000 individuals in three weeks at a cost of approximately US$0.75 per person screened. Ads emphasizing the consequences of diabetes significantly outperformed others, leading to over 1400 completed screenings. A follow-up survey indicated that many high-risk respondents scheduled professional screenings. A cost-effectiveness analysis suggested that the campaign could diagnose an additional person with diabetes for about US$9.

Publisher

npj Digital Medicine

Published On

Sep 13, 2024

Authors

Manuela Fritz, Michael Grimm, Ingmar Weber, Elad Yom-Tov, Benedictus Praditya

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