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Bolstering and restoring feelings of competence via the IKEA effect
BusinessInternational Journal of Research in Marketing

Bolstering and restoring feelings of competence via the IKEA effect

D. Mochon, M. I. Norton, et al.

Discover the intriguing psychology behind the IKEA effect, where consumers value self-created products more than those made by others. This research, conducted by Daniel Mochon, Michael I. Norton, and Dan Ariely, explores how feelings of competence shape our willingness to engage in self-creation and influence product valuation.... show more
Citation Metrics
Citations
213
Influential Citations
15
Reference Count
72
Citation by Year

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

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