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Analyzing User Engagement with TikTok's Short Format Video Recommendations using Data Donations
Computer ScienceProceedings of the CHI Conference on Human Factors in Computing Systems (CHI '24)

Analyzing User Engagement with TikTok's Short Format Video Recommendations using Data Donations

S. Zannettou, O. Nemes-nemeth, et al.

Short-format videos dominate platforms like TikTok, Instagram, and YouTube. This study, conducted by Savvas Zannettou, Olivia Nemes-Nemeth, Oshrat Ayalon, Angelica Goetzen, Krishna P. Gummadi, Elissa M. Redmiles, and Franziska Roesner, analyzes 9.2M TikTok recommendations from 347 users, revealing that daily usage rises over users' lifetime, attention stays near 45%, and users prefer liking videos from creators they follow.... show more
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